Kanique Swinson ’16
Before deciding to come to Syracuse, Kanique Swinson of Raleigh, N.C., knew that she wanted to attend school somewhere close to New York City. She was also looking for strong alumni connections, a study abroad program and a great sense of school pride—and Syracuse fit the bill. Now she is about to graduate with a degree in marketing management and entrepreneurship from the Whitman School.
What made you apply to Syracuse?
I applied to Syracuse with the encouragement of an alumnus without ever visiting the campus. After my acceptance, I came to tour campus and immediately fell in love.
How did you decide to major in marketing?
I was interested in pursuing a marketing degree because it would allow me to understand how and why consumers make buying decisions. My Whitman professors have helped me to turn this passion into a career.
Dr. Minet Schindehutte’s class “Entrepreneurial Marketing” taught me how to think outside of the box, and her free-flowing teaching style allowed me the freedom to let my creativity really shine in her class. Learning how to think freely and stepping outside of the box is what landed me into my internships, and ultimately to me following my true passion.”
Where have you interned?
I have held an internship with SU’s Office of Multicultural Affairs for two years, working with social media to increase student engagement with the office. Last summer, I worked as a marketing and A&R intern for Roc Nation Entertainment Group and as a personal assistant to entertainment executive Valeisha Butterfield-Jones. Working beside some of music’s top hip-hop pioneers such as Jay-Z and Chaka Pilgrim was an extremely humbling experience and learning process.
What have you been involved in around campus?
I serve as the current president of Whitman, a Remembrance Scholar, a Global Ambassador for Syracuse University London, a member of the Student Philanthropy Council and a third-year Resident Advisor in BBB residence hall, among other things. I was recognized as a candidate for Syracuse Homecoming Queen last fall.
What are your plans after graduation this May?
I hope to continue working in the entertainment industry and pursue a career in the digital or marketing department of a top company. Eventually, I’d like to work on marketing campaigns for musical artists and television shows.